Market potential

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Growing
market

The number of scientific research and reports connecting EMF to an adversarial impact on health is growing extensively, in line with the number of people suffering from EMF related health issues. As such, we expect that the demand for protection against EMF as well as the demand for products that improve vitality will grow exponentially in the years ahead. The below table of eMarketer (February 2020) shows us for example, that early adopters of 5G Technology have significant concerns on potential radiation from 5G enables devices.

"The more of these healthy living attributes a brand can reflect and connect to, the stronger it will be and the deeper the relationship it can create with the health-conscious consumer."

In addition, the below graph illustrates the number of people who connect their health issues with EMF in Austria, Sweden, California, Germany, Ireland and the UK.

  • Increase of Electromagnetic hypersensitivity (EHS) levels in Austria, Sweden, California, Germany, Ireland and the UK.
  • In general, 1% in EHS levels in 2000 increasing to 10% in EHS levels in 2008.

Market
changes

In addition to changes in perception of Health risk, we see at the same time changes in attitude towards Health. Currently, a Healthy living movement is going on in Europe and the US which may very likely to be followed by the rest of the world.

'Perceptions of healthy living are shifting to a more holistic view. This lifestyle shift provides a significant opportunity for businesses to diversify, tailor and differentiate their brands by weaving health into product and service concepts.'
"The more of these healthy living attributes a brand can reflect and connect to, the stronger it will be and the deeper the relationship it can create with the health-conscious consumer."
Source: Megatrend: Healthy Living, Euromonitor International, sept. 2017.

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Information brochure